Anchorage Downtown Partnership (ADP) needed a new brand identity that better supports its mission to transform downtown Anchorage into a vibrant, safe, cohesive community that attracts tourists and locals alike. After exploring downtown Anchorage on foot, and taking alot of photographs, we developed an identity that is inspired by the diversity of Anchorage’s downtown, urban spaces. Anchorage is a blending of forms, timeframes and peoples. Even as Anchorage evolves, this blending is a cornerstone of its identity. The modular forms refer to both the hard, industrial edges of the city – asphalt, parking lots, 80’s architecture, and the softer intersections with the natural landscape – the coastline and municipal parks. The bright colors bring energy and excitement to the mark and form a versatile and distinctive palette for ADP to use across its communication materials.

Winner of the American Institute of Graphic Artists Alaska Chapter “Big One” Gold award and Best in Category award for Logo and Identity Systems.

This project was done in collaboration with the team at Rising Tide Communications.

BRAND STRATEGY | IDENTITY DESIGN | PROMOTIONAL MATERIALS