The nurse midwives at Geneva Woods Birth Center came to me in need of a fresh brand identity that differentiated the practice from a similarly named competitor and communicated the breadth of an expanding practice that offers high quality midwifery, a warm and comfortable birth center, and superior well-woman care for women at all stages of life. I created a series of logos using the birth center’s nickname, “the nest” as a symbol of the nurturing care women and babies experience when they choose this practice. A palette of soft, warm colors was developed to further differentiate the distinctive branches of the practice and bring nuance to their materials.

Winner of an American Institute of Graphic Artists Alaska Chapter “Big One” Gold award for Logo & Identity Design

BRAND STRATEGY | IDENTITY DESIGN | PROMOTIONAL MATERIALS