PSPA, a long standing non-profit seafood trade organization, needed an updated brand identity that better represents its gravitas and advocacy efforts in the seafood industry. I worked with them to develop a new logo system, color palette and typography that nods to their heritage but brings them into the 21st century with a visual presence that is versatile, impactful and modern.

Winner of an American Institute of Graphic Artists Alaska Chapter “Big One” Silver Award for Brand Identity & Logo Design

BRAND STRATEGY | IDENTITY DESIGN | PROMOTIONAL MATERIALS